In an article that appeared in the USA Today in April of 2003, “IBM founder’s Depression gamble pays off” author Kevin Maney argued that Thomas Watson’s Sr’s deft moves during the Depression not only saved IBM, but put the company far ahead of its competitors in the coming years. Maney writes “Revenue jumped from $19 million in 1934 to $31 million in 1937. It would climb unabated for the next 45 years. From that moment until the 1980s, IBM would utterly dominate the data processing industry — a record of leadership unmatched by any industrial company in history.”
What did Watson Sr. do that was so special? He simply bet the farm on R&D investment. One might ask what product was he trying to create? How could be be convinced that people would buy it? What were the chances of the company going under? The answers are these. First, he was not sure what the new product would be. Secondly, he was convinced that only in developing and producing new products could the company survive. Finally, the company nearly ran out of cash and went bankrupt in his attempt to develop new products.
So what prompted IBM’s fortunes to improve so radically? Simply put the enactment of the Social Security Act required a vast amount of automated machinery to track workers wages. By act of default IBM was the only one in a position to benefit from this need. One might want to attribute it to luck, survival of the fittest, or simply being in the right place at the right time. Yet, this picture stands out. IBM kept its focus. It did not blink. It recognized that to overcome the shock that the Depression created required a response that was twice as powerful.
So what about Blackstone? Regarded as one of the premier private equity firms Blackstone went public in June 2007. However, since then stock market has since delivered a devastating blow to equities and financial firms in particular. The stock is currently down 66% YTD. It should not be lost on anyone, however, that in the midst of this crisis Blackstone has been making some agressive moves to try to take advantage of the situation. This past summer it was rumored to be a bidder for Lehman Brothers.
Now traditionally private equity firms have left the investment banking to the investment banks. Yet, that too may be headed for a collision course. Blackstone, it seems, appears to be entering the world of investment banking via the addition of teams in Asia. Today’s WSJ also notes a possible turf war.
Even the Wall Street Journal’s Evan Newmark has drafted a favorable outlook for the firm in his fictional account of the Wall Street landscape in the year 2012. It is worth a read.
Too be sure Blackstone must deal with a economic landscape that shifts on a daily basis. Its buyout and now ownership of Hilton Hotels is valued at less than its purchase price. Its ability to raise funds for its private equity funds is not necessarily a sure thing. Yet, the company appears determined to take advantage of the current situation. Steven Schwarzman, its CEO, in a financial forum held today added he is optimistic that the company will be able to take advantage of the crisis.
Now IBM and Blackstone share differences. The obvious being that one is a manufacturing/software company the other being a financial services company. One had to deal with business conditions in a Great Depression and the other operates in a world that may be about to enter one. Yet, similarly and most importantly both have exhibited an optimistic attitude, a commitment to increased investment in a poor economic environment , and a determination to follow their own course.